I'm Farnaz, a Product Designer based in Tehran.

I’m a Product Designer with experience across ERP systems, mobile apps, back-office tools, and B2B and B2C platforms.

I focus on understanding complex product problems and turning them into simple, user-centered solutions that balance user needs with business goals. My work spans research, discovery, prototyping, testing, and design systems, with a strong focus on usability, consistency, and scalable product experiences.